the initial weeks of Christmas shopping, a boom time for the book business, have yielded surprisingly strong sales for many bookstores, which report that they have been lifted by an unusually vibrant selection; customers who seem undeterred by pricier titles; and new business from people who used to shop at Borders, the chain that went out of business this year.
Despite all the news about the growing popularity of ebooks, readers seem to be returning to traditional books–and traditional bookstores–this holiday season.
“This year so far, it’s been the year of nonfiction,” said Peter Aaron, owner of the Elliott Bay Book Company in Seattle, citing “The Beauty and the Sorrow,” a history of World War I by Peter Englund, and “Thinking, Fast and Slow” by the Nobel laureate Daniel Kahneman, an exploration of thinking and intuition. “What’s extraordinary about the books that are out there is that they’ve been so well written and such a pleasure to read. Maybe people have an appetite for nonfiction right now, just for some sort of grounding in reality.”