Author J.K. Rowling unveils her latest project, Pottermore:
J.K. Rowling has created Pottermore, a free to use Web site taking readers right into Hogwarts, as a way of thanking her fans and paying them back for their contributions to the book. Rowling announced the news in a press conference at the Victoria and Albert Museum in London on Thursday. To be launched on July 31, Harry Potter’s birthday, the site gives users access to roam in Harry’s world, to uncover back stories and other additional material written by Rowling from notes of hers from the time of first writing the stories as well as those written subsequently. “Find your house by answering random questions posed by the sorting hat” and “choose your own wand from Ollivander’s” are just two of the activities. Fans can join in by submitting comments, drawings and other content; “Pottermore has been designed as a place to share the stories with your friends as you journey through the site,” Rowling said. When the site goes live, one million of those who have signed up will have the opportunity to join in shaping the final details.